What It Means to Plan a Luxury Wedding in New York City

Planning a luxury wedding in New York City is not simply about selecting the most lavish venue or sourcing the most extravagant blooms—it’s about crafting an experience so intentional, personal, and visually breathtaking that it transcends expectations and leaves an indelible impression on everyone who attends.

At Heather Lily, we don’t just plan events. We orchestrate moments that feel cinematic, immersive, and deeply personal. Our clients come to us because they understand that luxury is not defined by quantity or cost—it is defined by curation, excellence, and the emotion stirred in every meticulously planned detail. They’re not looking for a checklist wedding. They’re looking for something transformative.

What Sets a Luxury Wedding Apart?

Luxury, by nature, is about refinement and rarity. It’s the bespoke over the basic. It’s the difference between a beautiful wedding and one that takes your breath away from the moment you arrive. In New York City—where energy, style, and cultural richness are always on full display—a luxury wedding must rise to meet the occasion, not just in visual grandeur but in how it makes guests feel.

A true luxury wedding experience considers every touchpoint. The ambiance, the scent of the space, the flow of the evening, the textures of the linens, the unexpected floral pairings, the way light dances through the room—every element should feel cohesive and elevated. And while opulence can certainly be part of it, the most memorable luxury weddings are rooted in storytelling and artistry.

That’s where we come in.

What Our Couples Are Looking For

Couples seeking a luxury event are not interested in the ordinary. They’re seeking expert guidance, intentional design, and an unmatched level of service. They want their vision not only understood but elevated—translated into something they never even imagined possible.

They want a planning partner who will anticipate their needs before they arise. Someone who understands the demands of high-profile venues, the nuances of city logistics, and the subtleties of working with elite vendors. They want discretion, creative innovation, and a calm, steady presence throughout the planning process.

In short, they’re looking for a team that can deliver an effortless experience and an extraordinary result—both in planning and in design. At Heather Lily, we specialize in delivering both.

Why Heather Lily is the Perfect Fit

For over a decade, Heather Lily has been synonymous with exquisite events that feel both editorial and emotionally resonant. Our signature is not just found in our design—it’s in our approach, our process, and the way we care for our clients. Each event is deeply personal to us. We believe that every couple has a story to tell, and it is our privilege to tell that story through breathtaking florals and fully immersive event experiences.

Experience & Reputation

Our reputation is built on trust, consistency, and the kind of creativity that turns venues into dreams. We’ve produced events in the most exclusive spaces in New York City—from grand ballrooms dripping in old-world charm to chic rooftop terraces with skyline views. We know how to transform iconic spaces into something entirely your own.

This level of experience brings with it a calm confidence. We know the questions to ask, the pitfalls to avoid, and how to handle even the most complex logistical scenarios with grace. Our clients feel safe in our hands—and that peace of mind is invaluable when planning an event of this caliber.

Level of Service

Luxury is in the details, and service is one of the greatest luxuries of all. Our clients are busy professionals, creatives, and visionaries who trust us to take the reins. From our first consultation to the final strike at the end of your wedding night, our team is attentive, responsive, and always five steps ahead.

We don’t just respond to your needs—we anticipate them. We work seamlessly with your venue, your vendor team, and everyone behind the scenes to ensure that the planning process is enjoyable and that your wedding day flows with precision and ease.

Originality in Design

Heather Lily is known for lush, sophisticated floral artistry and elevated design concepts that feel layered, intentional, and impossibly beautiful. We don’t recycle ideas. Every event we design is a true collaboration—customized to reflect our couple’s personality, style, and vision.

We’re inspired by architecture, fashion, art, and nature. Our floral designs often fuse classic structure with contemporary edge, balancing softness with drama, romance with boldness. We’re not afraid to mix textures, play with scale, or reimagine tradition in fresh ways.

The end result is a floral and event design that feels one-of-a-kind and deeply personal—never “cookie cutter,” always couture.

What to Look For in a Luxury Planner & Florist

If you’re planning a luxury wedding in NYC, choosing the right creative partner is one of the most important decisions you’ll make. Here’s what we encourage you to look for:

• Creative Vision & Cohesion: Does the planner and florist have a cohesive point of view that resonates with your taste? At Heather Lily, our designs are immersive, sophisticated, and highly customized—never trendy for trend’s sake.

• Production Capabilities: Does the team have the infrastructure to execute a large-scale event with precision? Our in-house production and floral teams work together seamlessly to bring your vision to life at the highest level of quality.

• Venue Experience: Are they familiar with your venue—or with venues of a similar scale and complexity? We’ve worked at many top-tier venues around the nation, and we understand the unique demands of producing high-end events in this city.

• Client Experience: Are they responsive, professional, and thoughtful? Our approach is warm but refined—personal yet polished. We take care of our clients like family while executing like a world-class team.

• Emotional Intelligence: Luxury is also about emotional resonance. We know how to listen deeply, how to adapt quickly, and how to make every moment feel meaningful—for you, and for your guests.

Let’s Create Something Unforgettable

At Heather Lily, we believe your wedding should be a celebration of beauty, intention, and unforgettable joy. It should feel like a reflection of your highest self—your taste, your style, your story—amplified through thoughtful design and elevated production.

Whether you’re dreaming of a lavish Manhattan ballroom draped in florals or a modern rooftop soiree lit by candlelight and skyline views, we are here to bring your vision to life with grace, artistry, and precision.

Let’s create something that stops people in their tracks.